Definitions of Marketing:

"Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value."

In short Marketing is- "Meeting needs profitably". 
Marketing has been defined by different authors in different ways which can be broadly classified into three:

• Product Oriented Definition:
  In1985 AMA redefined marketing as - "Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. The emphasis is given on products.
  
• Customer- Oriented Definition:
  In the words of Philip Kotler - "Marketing is the human activity directed at satisfying needs and wants through an exchange process." Here the emphasis is on customers and their satisfaction.
  
• Value Oriented Definition (Modern Definition):
  In 2004 the American Marketing Association defined "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."

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