I swear ad of CLEAR
The ad of Clear had caught my attention when i was changing TV channels a year ago. From that day i was eager to talk about it, but today, here, i am presenting my analysis for the same.
The ad of Clear had caught my attention when i was changing TV channels a year ago. From that day i was eager to talk about it, but today, here, i am presenting my analysis for the same.
The current consumer is convinced of the product that he is using H&S. But when research team did research they found out that there are certain common attitudes prevailing with dandruff sufferers. These attitudes that they found were:
- Some had accepted that dandruff will keep coming back
- Some believed that invisible dandruff is no dandruff.
- Some were working their way around dandruff by wearing white clothes, etc.
By and large the finding was that with their existing product too dandruff keeps coming back before the next wash. They did not have the conviction to say that their ‘dandruff won’t come back’.
The central idea of the ad is - Conviction that makes you swear on your head that CLEAR is the best shampoo..
The beauty of the idea is that ‘It works as brilliant visual mnemonic to represent the Clean Scalp line and expose the truth.
Cultural Insight: Swearing on one’s head is popularly used as a metaphor for swearing
on one’s life in order to describe one’s conviction (People swear on their head
(their life) when they are 100% convinced of something)
This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.
ConversionConversion EmoticonEmoticon