Knorr Soups
The Packaged soup has been present in India for over 15 years,though it has never really found a strong foothold in our country. One of the main reasons for the same is that Indians really don't know when to have soup. Indian families tend to have a very packed meal clock. Breakfast, lunch and dinner are decided by the woman of the house and consumed by all.
The Packaged soup has been present in India for over 15 years,though it has never really found a strong foothold in our country. One of the main reasons for the same is that Indians really don't know when to have soup. Indian families tend to have a very packed meal clock. Breakfast, lunch and dinner are decided by the woman of the house and consumed by all.
Generally in evening children demand to mom for something to eat. But evening snack time really becomes a struggle. Usually at this hour mom is busy making dinner so she does not have the time to cook something elaborate. Children are at home and children being children are always restless and hungry! She typically gives them something that satiates them e.g. noodles, dry snacks or biscuits. However she is careful not to over stuff them else they will loose their appetite for dinner. Knorr decided to squeeze into homemakers menu by appointment at 7pm every day.
The central idea of the ad is-The Ad-maker introduced a celebrity mum, Kajol who represents a lot of the Knorr values of warmth, real, wholesomeness yet she is as modern as Knorr is. The clever use of rhyming words; yummy, tummy and mummy also work well and bring alive the idea that Knorr is tasty enough for kids to have and healthy yet light enough so that mums are happy giving it as a pre-dinner snack. Thus was born the line; "Tummy Bhi Khush, Mummy Bhi Khush" (tummy is happy and mummy is happy)
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