WHAT IS RESEARCH DESIGN ?

A research design is a framework or blueprint for conducting the research project. It gives details, of the procedures necessary for obtaining the information needed to structure or solve research problems. Although a broad approach to the problem has already been developed, the research design specifies the details-the nuts and bolts of implementing that approach. A research design lays the foundation for conducting the project. A good research design will ensure that the business research project is conducted effectively. 

Typically a research design involves the following components, or tasks. 

1)      Define the information needed.
2)      Design the exploratory, descriptive, and/or causal phases of the research.
3)      Specify the measurement and scaling procedures.
4)      Construct and pre-test a questionnaire (interviewing form) or an appropriate form for data collection.
5)      Specify the sampling process and sample size.
6)      Develop a plan of data analysis.

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