Definition of Marketing:
According to American Marketing Association (AMA), Marketing is the activity, set of
institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners,
and society at large.
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1. Large market:-
Approximately 75% of Indian’s population resides around 6,38,365 villages- Characteristics of Rural Marketing
Following are the characteristics of Rural Marketing.
1. Large, diverse and scattered mar
CONSUMER BEHAVIOUR
More than a century ago, the father
of our nation, Mahatma Gandhi had made a visionary and dee
Media Coverage
BBAbuddies in the Newspaper
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