Rural Marketing
On account of green revolution, the rural areas are consuming a large quality of industrial and urban manufactured products. In this context a special marketing strategy namely rural marketing has emerged.
But often rural marketing is confused with agricultural marketing – The letter denotes marketing of produce of rural areas to the urban consumers or industrial consumers, were as rural marketing involves delivering manufactured or processed inputs or services to rural producers of consumers.
Meaning of Rural Marketing:-
The term ‘rural marketing’ used to be an umbrella term for the people who dealt with rural people in one way or other. This term got a separate meaning and importance after the economic revaluation in Indian after 1990.
Rural marketing is promotion of a company’s products in the rural markets by using strategies which differ from that of urban market. The rural market more price sensitive but it has preference quantity.
Definition:-
Rural marketing can be defined as a function which manages all those activities in asserting, stimulating and converting the purchasing power of rural people into an effective demand for specific products and services and there by achieving the goals of the organisation.
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