Star Bazaar a Tata and
Tesco enterprise, is a multi-format hypermarket (super-market + departmental
market) chain. It is present in Mumbai, Pune, Ahmedabad, Surat, Chennai,
Kolhapur, Aurangabad, Delhi spread over a large area (40000-50000 sq. ft.) And offer the entire spectrum of product
categories, ranging from fresh food, apparel, and consumer products. It is a
modern shopping environment backed by the TATA group. Star Bazaar is located in the key locations of
various cities like in Ahmedabad it is situated in ISCON mall, Jodhpur cross
road and so on. However, it is never a standalone store in those vicinity
areas. It is always surrounded by various competitors like BigBazaar, D-mart, Spencer’s
with which they have to share footfall or traffic. The store differentiates
itself from others because of its structure and ambience, its product arrangements
and variety of products in addition to the name of the Tata group and other
above stated factors traffic is generated to the store, Where it sources its products from both MNC’s
and local suppliers. It has around 95
stores and is predicting the goal to reach 200 by 2020.
Services offered by the Star Bazaar are:-
1) Express counter
2) Free home delivery
3) SODEXOS (card for
ticket and restaurant meal)
They deliver the goods
which are at the distance of 3-5 Kms with live shipment details and tracking
and if the product is defected they can replace with the new one. They are
having weekly offers on limited no. of products introducing “buy more – save more
“ campaign till the offers existed so that the customers can buy the product at
very low cost and at discount price. Star Bazaar introduces various membership
cards like unique club card to provide cash-less facility, convenience and
efficiency which is also rechargeable and gift-able. It also launched
credit-card with the collaboration of SBI. They say trolley + club-card= saving
(1 point= 1 rupee). 
SWOT Analysis:
Strength-
1) It has different
groceries, garments and more.
2) It has high quality
products at low price.
3) Offers truly good
shopping experience.
Weakness-
1) Only domestic
presence in Indian market.
2) Late entrant in
retail sector.
Opportunities-
1) Rural and small
cities are still unexplored.
2) It has a high growth
potential.
Threats-
1) Competition is raising
high due to FDI norms.
2) Need to raise
standards.
3) Lack of
differentiation in the infrastructure.
Competition
of Star Bazaar include: BigBazaar, Spencer’s, Hometown, Reliance mart/ smart,
D-mart etc.
Advantage of shopping in Star Bazaar:-
1) It provides quality
products with low cost and customer friendly staff.
2) Store is spacious
and easy to shop.
3) Easy to understand
and illustrative visual language banners.
4) Branding of the
store creates an inviting and welcoming look.
Disadvantage of shopping in Star
Bazaar:-
1) Big retailers find
profit in size and space.
2) Same stuff all across the country.
3) Staff may sometimes be rude.
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