If you are still using Traditional Marketing then you are definitely missing a lot of potential clients, what if I tell you there are many...
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The Size of Rural Market in India
Introduction Mahatma Gandhi truly said that ‘The soul of India lives in its villages’. In the 1960s, the rural market of India started showi...
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Measuring Action vs Performance: A Management Fable
Once upon a time there were two beekeepers who each had a beehive. The beekeepers worked for a company called Bees Pvt. Ltd. The company...
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Utterly Butterly Savory Story: Amul Girl
Everyone is aware of the great dairy brand of India that quenched the thirst if India by its various milk products. Formed in 1948, A...
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Star Bazaar: Analysis
Star Bazaar a Tata and Tesco enterprise, is a multi-format hypermarket (super-market + departmental market) chain. It is present in Mum...
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Bisleri goes local with regional language labels
India’s leading mineral water brand, Bisleri is all set to get local in different states of the country. With first of its kind move, Bisl...
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PRODUCT DECISIONS
1. PRODUCT DECISIONS: Product decisions include followings. 1.1 INDIVIDUAL PRODUCT DECISIONS: Companies have to develop strate...
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